A D2C Milk Dairy Start-up
A Tirupur (near Coimbatore) based dairy start up engaged Growth Circle Consulting as sounding board to increase sale of milk to residential households. This is a strategy implementation project where Growth Circle consultants were engaged in execution of the initiatives and tasks identified therein. We suggested several near-term and medium-term marketing initiatives that can be pulled off by the client’s team with minimal investment and achieving maximum outcome. We are also engaged in setting up a D2C arm for the sale of value added products and identifying a software app for managing the customer relationship including billing, collections, route management.
High Pressure Aluminum Die Cast Manufacturer
A Chennai based High Pressure Aluminum Die Cast manufacturer has set itself ambitious goals to reduce dependence on the automotive sector from 70% to 50%. It wanted to focus on high pressure die cast components that are utilized in non-automotive segments such as Lighting, Medical devices, Aerospace & Defence, Telecom etc. Growth Circle Consulting did a thorough analysis of the die cast market in India and globally and analysed the competitive trends in India. Next, we identified the long list of non-auto segments and assessed their potential to use high pressure die cast components and deduced top 3-5 segments that the client can target to begin with. We have also delivered a go-to-market strategy and a 100-day operational plan listing out the activities that it needs to do in Sales, Marketing, HR, Finance, and Manufacturing functions.
Bamboo-based Clothing firm
A Bamboo-based clothing firm with its headquarters in Tamil Nadu, India, approached Growth Circle Consulting for devising a Direct to Consumer (D2C) strategy. We did a thorough analysis of the market for the larger apparel industry as well as specific insights into the growing D2C market in the apparel space. We took a very hands-on approach and analysed the go-to-market strategies of key D2C players in the apparel segment and provided recommendations to the client on its product, geographic, customer, and a high-level digital marketing strategies. Market information was presented in a structured manner for easy understanding of the trends, risks, challenges, and opportunities and brainstormed with the client on the suggested approaches.
An upcoming web scraping services firm
Client wanted to understand the market opportunity and attractiveness of various end user segments that utilize web scraping services and where data mining is vital for their business operations. We have evaluated the opportunity and shortlisted a few segments to target in the near term. Client is also using this information to secure funding from VC firms.
Hyderabad based Sweets and Snacks brand
Presented a thorough market analysis, trends, and challenges in the Indian snacks and savories market. Also, presented ideas on “low-touch” customer service and ways to improve footfalls during Covid.
A leading IT services firm
Analysed the market for embedded finance opportunities in the US including Embedded Lending. Researched on the market size, growth, trends, challenges, prevalent business models in the US for embedded financing, competitive landscape etc and devised a Go-No-Go framework.
An established menswear firm
Member of Governance Board to ensure that its digital strategy is delivering on the requisite outcomes and project KPIs. Advising in its e-commerce digital transformation strategy. Analysing its business model and suggesting improvements to its organizational capabilities, assisting them in validating their e-commerce strategy, and advised on its digital marketing strategy to improve online sales. Advised the firm on its website features to get more hits and improve conversion rates. Researched and helped the client to prioritize various marketing strategies to improve store traffic such as micro-targeting, co-creation of apparel designing, gamification, creating sense of worth through loyalty programs, online personal styling services, in-store events and brand partnerships.
An upcoming venetian painting firm
Functioning as company’s operating advisor, helping them to think through the strategy, co-creating the business plan and strategy with the Founder and his leadership team, identify organizational capabilities required to ramp up growth and scale, redesign the organization structure, define the job descriptions, Key Result Areas and Key Performance Indicators, Frame a Rewards and Recognition program